Independent Digital Growth Consulting Services
Market research, marketing funnel optimization & senior product management
I provide independent consulting services focused on improving search visibility, website performance, user experience, and long-term digital growth. My work helps businesses identify technical barriers that affect crawlability, indexation, web performance, conversion paths, and overall search performance, while aligning recommendations with practical business, product, and website goals.
My consulting work spans technical SEO, SEM, Google Ads, analytics, accessibility, email campaign optimization, website integrations, branding elevation, market research, marketing funnel optimization, senior product management, and agile project management. This cross-functional approach helps teams connect strategy, execution, and measurement more effectively.
Market Research, Branding & Funnel Strategy
- Conduct market research to identify opportunities, constraints, and competitive patterns.
- Support branding elevation through stronger digital positioning and clearer website messaging.
- Assess marketing funnels to identify friction points across acquisition, engagement, and conversion stages.
- Recommend improvements that connect traffic growth with measurable business outcomes.
Senior Product Management & Agile Project Management
- Apply senior product management practices to define priorities, clarify requirements, and align work with business goals.
- Use agile project management methods to sequence initiatives and improve coordination across stakeholders.
- Build practical roadmaps that move from diagnosis to implementation without unnecessary complexity.
- Help teams reduce ambiguity, improve accountability, and execute high-impact website and marketing initiatives more efficiently.
User Experience, Web Performance & Website Integrations
- Evaluate user experience issues that affect engagement, usability, and conversion performance.
- Identify web performance improvements that support faster page experiences and stronger business outcomes.
- Review website integrations to improve data flow, platform consistency, and operational efficiency.
- Align accessibility, usability, and technical performance recommendations across the website experience.
Search Engine Optimization - SEO
Technical SEO
- Perform detailed technical SEO audits for small business, mid-sized, and enterprise websites.
- Identify issues affecting crawlability, indexation, rendering, performance, and site structure.
- Review Core Web Vitals and other technical factors that influence organic visibility and user experience.
- Create prioritized action plans based on business goals, technical feasibility, and growth opportunities.
- Provide recommendations that support marketing, design, content, development, and product teams.
Crawlability, Indexation & Technical Foundations
- Define canonical strategies across templates and website sections.
- Resolve duplicate content issues, inefficient URL parameters, and indexation problems.
- Develop recommendations for robots.txt files and XML sitemaps.
- Improve internal linking structures to strengthen content discovery and authority flow.
- Recommend scalable technical improvements that support long-term website growth.
Structured Data & Search Visibility Enhancements
- Develop structured data strategies aligned with search visibility goals.
- Implement or recommend JSON-LD schema for content types such as Article, Product, FAQ, Organization, and Breadcrumb.
- Review structured data validation and rich result opportunities.
- Support scalable schema planning across key website templates and sections.
Website Migrations & SEO Launch Support
- Support SEO strategy for website redesigns, platform migrations, domain changes, and site restructures.
- Develop redirect strategies, including 301 logic, canonical alignment, and URL transition planning.
- Help define SEO-friendly URL structures, taxonomy updates, and launch requirements.
- Review staging environments for metadata consistency, crawl access, tracking integrity, and search readiness.
- Validate redirects and perform technical quality checks before launch.
- Monitor post-launch performance and recommend corrective actions when needed.
Website Taxonomy & Information Architecture
- Plan website taxonomies that support search intent, discoverability, and content organization.
- Create logical category structures that improve crawl paths and strengthen SEO performance.
- Align information architecture with SEO best practices and user experience goals.
- Recommend SEO-friendly URL structures designed for clarity, scalability, and long-term growth.
SEM, Google Ads & Campaign Optimization
- Support SEM strategy and Google Ads planning to improve qualified traffic and campaign efficiency.
- Review campaign structure, keyword targeting, landing page alignment, and conversion intent.
- Identify opportunities to strengthen paid and organic search coordination.
- Optimize email campaign performance through stronger messaging, segmentation, and conversion support.
My approach is analytical, practical, and results-focused. I work with businesses and organizations that want stronger digital foundations, better search visibility, faster and more reliable website performance, clearer measurement, and a more strategic framework for sustainable growth.
